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STILE MILANO is produced by the Cultural Association STILE E STORIA in collaboration with various institutions like Comune di Milano, Palazzo Morando, Palazzo Morando Costume Moda Immagine, Milano Chamber of Commerce, Associazione Orafa Lombarda and Camera Nazionale della Moda.

Mara Cappelletti


Milanese, a graduate of the IULM in Milan, Mara Cappelletti is a journalist and writer. Following her passion for art and history, she studied Jewelery History and Oriental Art at Sotheby's Institute of Art in London. For over fifteen years he has collaborated with the magazine "Ornamenta" and is the author of numerous monographs on the main Haute Horlogerie maison. He designs and curates exhibitions on the theme of jewelry and fashion, also taking care of the creation of catalogs. He is president of the cultural association "Sitle e Storia" which deals with the research and enhancement of historical archives, highlighting the relationship between art, fashion and jewels as aspects of the costume of an era. Guest lecturer at the University of Milan from 2014 to 2017, in 2019 he curated the Jewelery History Laboratory for the same university. In September 2015 she was curator of the Gioielli di Gusto exhibition. She is ready to tell the stories of the elegance of her city.

Marta Duca


Marta Duca, a graduate in Political Science with a specialization in Advertising Management and Control both achieved at the Catholic University of Milan, has worked for years in marketing and communication with some of the main publishing players at Italian and international level (Il Sole 24 ORE, Fininvest, Condè Nast, Hachette Rusconi, L'Unione Editoriale), dealing with both print and online and multimedia products, taking part in numerous startups. Alternatively holding the role of publisher or marketing and communication director, he also collaborated in the creation of special events on the occasion of the 10 years of Glamor Italia and the 20 years of Elle and Marie Claire, as well as multimedia events in collaboration with numerous multinational commercial partners. For years he has been working as a marketing and communication consultant and organizes exhibitions and events including charity events in collaboration with AISM. Together with Mara Cappelletti and Lucrezia Lauria Zirone is the founder of the cultural association Stile e Storia.

MARIA Cristina Ongania


Graduated from the Politecnico di Milano, she practiced the profession of architect for some years and then continued her career in the field of fashion within the Selia tailoring shop, where over time she established herself as head of style and collections. Twenty years in contact with the protagonists of the world of tailoring and high fashion in Milan increase the awareness of the historical and cultural importance of an environment where the actors are characterized by craftsmanship and unique skills.

Her tailoring career is marked by numerous collaborations with artists and artisans that allow her to experiment with innovative techniques and materials for fabrics and decorations. Between 2016 and 2017 she collaborated with the University of Milan alongside some undergraduates in fashion communication, in research and thesis writing on Milanese tailoring realities.

Since 2018 he has dedicated himself to the research and collection of precious testimonies and archives of this sector to reconstruct, from the post-war period to the present day, a piece of fashion history that is now partially missing.

Lucrezia Lauria Zirone


Graduated in Publishing, Culture of Communication and Fashion at the University of Milan, since 2015 she has been collaborating in research projects and enhancement of cultural heritage in the fashion and jewelery sector. He took part in the realization of the 'Jewels of Taste' exhibition held at Palazzo Morando in Milan. In 2017, as part of the project for the discovery and preservation of 20th century fashion archives, she dealt with part of the work carried out on the heritage of the historic Milanese bijoux brand Sharra Pagano.

avenue milan

Maurizio Favetta with Antonio Pio Giovandito

The artistic direction, the image and the design of the Stile Milano installation are handled by Avenue Milano, in the figure of one of its founders, the architect Maurizio Favetta, in collaboration with the architect Antonio Pio Giovanditto. Avenue Milano is a new organization with offices in Milan, Paris, Montecarlo, Riyadh, specializing in the design, construction and strategic consulting of architectural and communication spaces, event organization, and partnerships for the creation and development of cultural and industrial synergies. and business aimed at a selected audience; avails itself of an international network: architects, designers, creatives, strategists, market and marketing experts, and production companies of Made in Italy excellence.

For the staging of the historical path of fashion and jewelery (Stile Milano) through the decades, we have embraced, as we Milanese creatives too (Avenue Milano), the sense of refined minimalism, of elegant eccentricity that has characterized the Milanese history of last sixty years. The installation is also an exercise in style, let's say in the Milanese style, and practices to balance design and atmosphere, lights and shadows, to combine iconographic images and materials recovered from historical archives, creating a subtle dramaturgy, plunging the public into the adventurous world of the historic years of the life of the city '.

Maurizio Favetta created the Stile Milano logo, designed the Unlimited display cases produced by Malegno, and coordinated the selection of historical Poltrona Frau pieces kindly provided for the occasion by the Tolentino Museum.

Anna Cecilia Russo


PhD at the Université Sorbonne Nouvelle-Paris3 in Paris, with a thesis in Aesthetics of Design, where for several years she was a member of the international center APPLA (Approches Pragmatiques en Philosophie du Langage et de la Communication). Graduated in Literature with a specialization in History of Art at the Catholic University of the Sacred Heart in Milan, since 1999 she has been involved in editorial and curatorial projects between Italy and abroad. For nine years she was Design Editor at the Condé Nast Italia Editions and has held teaching and research positions at Italian, French universities and US campuses in Milan (École Boulle, Politecnico di Milano, IES Abroad), with particular attention to art intersections -design and new technologies, both in product design, fashion and jewelery.

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